PARSED CONTENT

The web site had the following in the web page, "Tell us what youd like to sell and well quote you for free." We noticed that the web page stated " If you need to sell or buy luxury items like gold, diamonds, jewellery, rare coins and watches, our staff can assist in getting you cash for your goods." It also said " Weve been around since 1992 and have hundreds of satisfied customers, many of whom return to us again and again. We gaurantee the highest payouts to you for your items. You will simply not find a better deal. Please describe your items ." The header had sell gold as the highest ranking optimized keyword. This keyword is followed by sell jewellery and sell diamonds which isn't as urgent as sell gold.